Blog posts tagged in Skills

Sofema Online (SOL) www.sofemaonline.com considers the relationship between marketing & economics.

Introduction

The price of a product is determined by the law of supply and demand. Consumers have a desire to acquire a product, and producers manufacture a supply to meet this demand.

The equilibrium market price of a good is the price at which quantity supplied equals quantity demanded. Graphically, the supply and demand curves intersect at the equilibrium price.

Essentially we can consider that Marketing is a bringing together of economics and psychology. We could even consider that marketing may be considered as a sub-element of economics.

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SofemaOnline (SOL) www.sofemaonline.com Discusses the function of Margin within the Marketing Environment 

Introduction – What do we understand by Margin Considerations in Marketing Distribution Channel Considerations

Whilst Profit margin is not considered a particularly complex ratio it is nevertheless a very important indicator of the efficiency of our business.

Note - Net profit margin is a far better representation of financial health than revenues alone. (consider It is possible to increase your company's earnings while decreasing your profit margin)

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Sofema Online (SOL) www.sofemaonline.com considers Distribution Channels 

Introduction – What do we understand by Marketing Distribution Channel Considerations

Placement or product distribution is always going to be a major consideration whether you’re selling a physical product, software application or digital service.

      » Where are people going to find your products or services?
      » Where can they purchase them?
      » Where are they going to use them?
      » How are you going to manage inventory?

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Sofema Online (SOL) www.sofemaonline.com considers the role of Marketing Based on Product Life Cycle

Introduction – What is the Product Life Cycle (PLC)?

Typically, all Products have a beginning, middle, and ending and the Product Life Cycle describes the stages of a product from launch to being discontinued.

Product marketing managers must introduce their new product while it's relatively unknown and production is small.

It is well known that there is a high failure rate of new products and an effective marketing process is essential to support successful delivery. Therefore it is important to review your portfolio to understand which stage your products or services have reached across your portfolio of all products and to assess the market share.

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Sofema Online (SOL) www.sofemaonline.com considers the opportunity to introduce segmentation into the Marketing Mix

What is Marketing Segmentation?

Market segmentation is essentially a technique to allow the division of our target market into smaller and more manageable groups based on a number of common metrics to permit.

Market Segmentation recognizes that customers of each market segment have characteristics that we can leverage to advance our marketing efforts by enabling better communication and engagement with our customers.

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Introduction – Achieving Marketing Success through Promotions

Without a doubt, promotional marketing is a key driver to successful sales & never more so than when we are considering the online sales potential of our business.

Delivering customer satisfaction through the medium of a bonus, benefit or discount provides an opportunity for improved customer engagement.

Used carefully such strategies can drive both sales and improved return on investment ROI.

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SofemaOnline (SOL) www.sofemaonline.com considers the optimum process for Effective Marketing using Data-Driven Advertising

Introduction - What is Data-Driven Marketing?

Data-driven marketing is used to describe approaches to optimizing our marketing communications based on customer information.

Effective use of customer data allows us to anticipate their needs, wishes, and even potential future behaviors.

A detailed insight into our customers enables us to develop personalized marketing strategies and thus to improve our return on investment (ROI).

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Sofema Online (SOL) www.sofemaonline.com looks at the core principles which enable us to deliver operational excellence within our organizations.

Introduction – What do we mean by Operational Excellence.?

Operational Excellence can be described as  “A philosophy of the workplace where problem-solving, teamwork, and leadership results in the ongoing improvement in an organization.

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Sofema Online (SOL) www.sofemaonline.com looks at the best practices which lead to operational excellence.

Introduction – What do we mean by Operational Excellence.?

Developing Technologies are able to quickly disrupt the status quo of what could be considered as traditional industries and the conventional marketplace.

There are no longer significant barriers for competitors to enter the marketplace and changes can often occur in a matter of months

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SofemaOnline (SOL) www.sofemaonline.com considers the challenges of Public Speaking and how we can benefit from a knowledge of non verbal techniques

Realities of Non Verbal Communication

Lets Consider a few of the realities we face related to Non Verbal Communication Techniques.

Our words only count for small percentage of the actual success of our message, in fact the major part of our message is transmitted by our Body Language, Facial Expression as well as the tone of our voice.

Our audience is generally looking for a positive experience – they are not expecting to be subjected to negative feelings and emotions.

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SofemaOnline (www.sofemaonline.com) looks at effective use of PowerPoint to support Presentations

PowerPoint slides are an excellent tool and aid to learning particularly if used effectively and can emphasise a point as well as provide humour and at the same time become an anchor for a message.

Consider some PowerPoint (PPT) challenges which we face as trainers:

a) It is possible to “hide” behind a PPT presentation

b) It can overload with information

c) The content may not be strong

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SofemaOnline (SOL) www.sofemaonline.com looks at the role of icebreakers in Public Speaking

What is an Ice Breaker?

Ice breakers serve a multiple purpose by helping to relax the participants as well as building an open relationship and fostering a team relationship.

Ice breakers which appear spontaneous travel better and can be more effective than those which appear to mechanical in delivery. Always be non-judgmental with your communication to the delegates.

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An Aviation Leadership and Management Skills Development Blog

Introduction

Let’s consider why are we making the presentation or speech, as well as to consider the reason the audience is in front of us?

Our first goal should be to get the message across to our audience that our objectives are in alignment - means that “their goals” are “our goals”. If we achieve this we should find the audience receptive.

Win over your audience by sharing that you respect their time and you do not intend waste it. That you are prepared and looking forward to sharing the information within your presentation.

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Coming to Terms with Public Speaking

Sofema Aviation Services www.sassofia.com looks at the challenges faced (and overcome) by successful public speakers.

As in all skill-based activities, practice makes if not perfect, for sure a better performance. We should therefore strive to connect with the audience in a personal way. If we can consider the audience as a collection of individuals rather than a group, we should generally feel more relaxed about speaking in public.

Connecting with the audience in such a way as you can demonstrate empathy and to address their specific needs, concerns and objections.

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We usually overestimate our ability to communicate and this can even be magnified when the communication is with people who we know well. Often because we believe we have a deeper level of understanding than is actually the case.

We should try to speak to people as individuals even when they are in groups. Do not allow yourself to be distracted and focus on delivering your message in a genuine way with both enthusiasm and energy.

Knowing the Subject Matter is Essential

You really do need to know the subject, this is a fundamental part of establishing rapport and respect with you audience (both of which are essential for effective communication).

Pay particular attention to your audience and strive to build the connection, adjust your message so that it resonates with the audience, focus on getting your message across without overdoing, seek questions as a way of ensuring the message is received.

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The Interview Objective

An important part of the competence development of an auditor is the development of your interviewing skills. You have the opportunity in a gentle and encouraging way to elicit all manner of information from the auditee.

Yes Interviewing is a skill - You will get better at interviewing the more interviews that you carry out.

The objective of the interview is to obtain as much information as possible from the auditee which can then be used as a check and validate the process and procedure – such verbal information can be very valuable and helps to provide a more holistic understanding.

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