In today's digitally amplified world, how we communicate during a crisis is just as critical as how we respond operationally. With the increasing influence of real-time social media and heightened public scrutiny, aviation organisations must ensure their nominated media and communication personnel are fully prepared, trained, and confident in managing high-stakes crisis communication.

This intensive one-day training from Sofema Aviation Services (SAS) is specifically designed for professionals responsible for media liaison, communication strategy, and stakeholder engagement during aviation emergencies. Covering the full spectrum of communication challenges - from crafting media statements under pressure, to handling hostile questions, protecting victim privacy, and integrating social media into ERP protocols - this course provides real-world techniques and strategic insight that equip participants with the tools and confidence to represent their organisation with professionalism and integrity during the most difficult
moments.

Join SAS for this focused and practical training to elevate your organisation’s ability to communicate effectively, ethically, and decisively in times of crisis.

This course is for aviation professionals responsible for crisis communication, including:

- Communication teams
- Senior managers
- Safety personnel
- Emergency response staff

By completing this course, participants will:

- Acquire practical skills for managing communication during aviation emergencies
- Build confidence in handling media, social media, and public messaging under pressure
- Communicate ethically and effectively with stakeholders, victims, and families while preserving the organisation’s reputation

1.General Introduction and Challenges
2. Abbreviations and Definitions
3. Aviation Emergency Response Plan - Communication with Stakeholders
4. Senior Management Responsibilities in Crisis Communication Oversight, Media Engagement, and Social Media Strategy
5. Dealing with Social Media and the Press
6. Handling Hostile or Misleading Questions Without Being Defensive
7. Participants practice delivering their messages and handling tough questions in a controlled setting
8. Ethics in Crisis Communication - Discussing the Ethical Boundaries in Crisis Communication
9. Balancing Transparency with Privacy Concerns, Especially Regarding Victims and their Families
10. Communication with Interested Parties Airports, Fire, Medical and other Direct Stake holders
11. Key Components of a Crisis Communication Plan

- Understand the key principles of effective crisis communication within an aviation emergency context.
- Explain the role and responsibilities of senior management and media liaison personnel during a crisis, including oversight and messaging consistency.
- Prepare and deliver structured holding statements and media responses in alignment with company values and legal constraints.
- Demonstrate techniques for managing difficult, misleading, or hostile questions with professionalism, empathy, and clarity.
- Develop a social media communication strategy as part of ERP planning, including monitoring, engagement, and misinformation management.
- Balance transparency with ethical and privacy obligations, particularly when addressing victim-related information and sensitive data.
- Coordinate effectively with stakeholders—including regulators, media, emergency services, and care teams - using best practice communication tools.

Course type: Presentation with voice over
Duration equivalent to 1-day classroom training
Category: Safety Management System (SMS) & Security
Price: 89.00 EUR

•      For Individuals: SOL Plus
This program is designed for individual clients aiming to save significantly while accessing free courses throughout their online training journey.

•       For Corporate Clients: Privileged Training Program (PTP)
Empower your team with consistent training discounts and special features like Enrol Now - Pay Later and Prepay Bonus Plan.

For multiple courses/users discount please contact us at team@sassofia.com